Authentic Sake Label-Making Experience at Tokoname's Heritage Brewery
Go behind the scenes of a historic 1848 brewery with our immersive sake label-making experience in Tokoname. Led personally by the brewery owner, you will explore centuries-old traditions on an exclusive tour, savor a premium sake and fermented snack tasting, and use traditional brush pens to design your own custom label for a premium 720ml bottle to take home.
- 220 Min
- 2-8 Participants
- Nagoya
- Easy
★★★★★
?? Reviews on Trip Advisor
From
¥ 17,700
Per Pax
- Guided Historic Brewery Tour (All Experience & Facility Fees Included)
- Premium Guided Tasting: 4 varieties of local brews (3 sakes & 1 plum wine) in a Tokoname-yaki cup
- Local Food Pairing: 3 seasonal, fermented Chita Peninsula delicacies to complement your drinks
- Hands-on Label Workshop: Full use of traditional Japanese brush pens, templates, and guides
- Premium Sake Souvenir: One full-sized (720ml) bottle of Chita no Hanatsuyu or Hyakuroku
Experience Overview
Tokoname is celebrated worldwide for its ancient artisan pottery—but hidden within its historic streets lies a liquid legacy stretching back to 1848. This exclusive experience grants you rare access to a heritage brewery on the Chita Peninsula, mapping the timeless techniques that have quietly shaped regional sake production for generations. More than a simple walk-through, this immersive tour is guided personally by the brewery owner, connecting you directly to the living history of the region.
Following your deep dive into the brewing methods, you will sit down with your host for a curated tasting flight. Sample 4 premium varieties (3 distinct sakes and 1 plum wine) served in authentic Tokoname-yaki sake cups, beautifully paired with 3 seasonal, local fermented delicacies unique to the Chita Peninsula.
The experience culminates in a hands-on creative workshop where you take on the role of the designer. Using a traditional Japanese brush pen and our custom guides, you will paint your own original design, write traditional “good-luck” kanji, or add your name. You will then affix your finished masterpiece onto a premium, full-sized 720ml bottle of the brewery’s finest sake—choosing between the legendary Chita no Hanatsuyu (知多の花露) or Hyakuroku (百禄)—creating a completely unique, world-exclusive keepsake to safely pack in your luggage.
Your Experience & Highlights
What to Expect on Your Sake Label Making Experience
Owner-Led Brewery Tour
Go behind the scenes of our historic 1848 facility on an exclusive tour led personally by the brewery owner to discover generational fermentation secrets.
Premium Guided Tasting
Savor a curated flight of 4 varieties (3 sakes, 1 plum wine) served in authentic Tokoname-yaki cups and paired with 3 regional fermented delicacies.
Creative Label Design
Unleash your inner artist in a hands-on workshop using traditional Japanese brush pens and sample character guides to design your custom bottle label.
Premium 720ml Souvenir
Affix your custom artwork onto a full-sized 720ml bottle of the brewery's finest sake—choosing between Chita no Hanatsuyu or Hyakuroku—to take home.
Why Choose This Sake Label Making Experience
1848 Heritage & Living History
Gain exclusive entry into a historic, family-run facility that has been perfecting traditional brewing methods on the Chita Peninsula since 1848.
Authentic Regional Pairings
Experience a true taste of the Chita Peninsula with a curated menu that beautifully pairs premium, family-brewed sake with rare, seasonal local fermented delicacies.
English-Speaking Owner
Learn directly from the source! The brewery owner conducts the entire experience in English, providing an authentic, deeply personal connection with absolutely no language barriers.
Artisan Town Atmosphere
Escape the crowds and immerse yourself in the quiet, old-world charm of historic Tokoname, a town celebrated for its rich pottery and brewing cultures.
Important Details
Know Before You Go
- Duration: 2 hours
- Difficulty: Easy
- Parking & Driving: Free on-site parking is available (approx. 10 spaces). Please contact us in advance for large buses.
- Important: Due to Japan's strict zero-tolerance drunk driving laws, designated drivers may not participate in the sake tasting.
- Age Restriction: The legal drinking age in Japan is 20. Sake tasting is available only to guests aged 20 and over. Minors may accompany adult participants free of charge but must not consume alcohol. Adult guardians are responsible for supervising minors.
- Accessibility: Wheelchair accessible, though some historic areas are limited. Please notify us in advance.
- No Natto: Do not eat natto (fermented soybeans) on tour day. Its bacteria can compromise the delicate sake brewing process.
- Hygiene & Attire: Avoid strong perfumes or scents. Please wear a hat, tie back long hair, and use provided shoe covers where required.
- Brewery Safety: Dress warmly as the facility can get cold. Watch your step on stairs and do not touch any brewing equipment.
- Airport Transit: Guests are fully responsible for airline liquid limits and customs regulations when flying home with souvenir bottles.
- Exclusions: Transportation to and from the meeting point, food, and drinks.
Cancellation Policy
- 100% charge for no-shows or cancellations without prior notice
- 80% charge if cancelled on the day of the tour (with notice)
- 70% charge if cancelled 1 day before the tour
- 20% charge if cancelled 2 to 3 days before the tour
- Free cancellation 4 or more days before the tour
Meeting Point
Sawada Sake Brewery
〒479-0818 4 Chome-10 Kobacho, Tokoname, Aichi, Japan
Nearby Attraction: The brewery is conveniently located in Tokoname, close to local ceramic studios and within easy reach of the Pottery Footpath (Yakimono Sanpomichi), a scenic historic trail known for its iconic brick chimneys, winding lanes, and giant lucky cat statue (Tokonyan).
