Akari Terada
Writer
We’re excited to share that HONEY J successfully launched a paid advertising campaign for our Kintsugi Experience from September 1 to 30, 2025.
Through this campaign, we were able to reach more audiences from around the world who are interested in learning about Japan’s traditional art of Kintsugi—the beautiful technique of repairing broken pottery with gold.
Thanks to the ads, we received a noticeable increase in bookings, welcoming participants from various nationalities and backgrounds. More importantly, we were able to Spread and Share the deep knowledge, history, and story behind Kintsugi — the art of embracing imperfections and finding beauty in broken things.
This milestone shows how digital marketing and cultural tourism can come together to promote Japan’s traditions globally.
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What is Kintsugi?
Kintsugi is the traditional Japanese art of repairing broken pottery using gold (金), creating a unique and beautiful piece. The word itself combines “金” (gold) and “継ぎ” (join). More than a craft, it embodies the philosophy of wabi-sabi, finding beauty in imperfection and valuing the history of an object.
Why HONEY J Promoted the Experience?
From September 1 to 30, 2025, HONEY J ran a paid advertising campaign to share this authentic cultural experience with international travelers. The goal was to let more people know the beauty, history, and story behind Kintsugi — and give them a hands-on opportunity to experience the Kintsugi Workshop themselves
Any Cultural Impact?
Thanks to the campaign, the Kintsugi Experience reached a wider audience across different countries and nationalities. More travelers learned about this traditional Japanese craftsmanship, appreciating its philosophy and cultural value while creating their own unique pieces.
Looking Ahead
We look forward to welcoming more travelers to try this authentic Kintsugi experience and discover the beauty in imperfection firsthand.
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+81 3-6824-2055
info@honeyj.co.jp
Head Office
Morimatsu Building 2F
3 Nyorai, Kita, Nagoya
Tokyo Office
Nissey Marunouchi Garden Tower 3F
1-1-3 Marunouchi, Chiyoda-ku, Tokyo
Class 1 Tourism Agency No. 2149, JATA member
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