Akari Terada
Writer
Table of Contents
We’re excited to share that HONEY J successfully launched a paid advertising campaign for our Kintsugi experience in Kyoto, running from September 1 to 30, 2025.
Through this campaign, we reached more audiences from around the world who are interested in learning about Japan’s traditional art of Kintsugi — the beautiful technique of repairing broken pottery with gold.
Thanks to the ads, we saw a noticeable increase in bookings, welcoming participants from various nationalities and backgrounds. More importantly, we were able to spread and share the deep knowledge, history, and story behind Kintsugi — the art of embracing imperfections and finding beauty in broken things.
This milestone shows how digital marketing and cultural tourism can come together to promote Japan’s traditions globally.
What is Kintsugi?
Kintsugi is the traditional Japanese art of repairing broken pottery using gold (金), creating a unique and beautiful piece. The word itself combines “金” (gold) and “継ぎ” (join).
More than a craft, it embodies the philosophy of wabi-sabi — finding beauty in imperfection and valuing the history of an object. To explore the cultural roots of this art form, the Japan National Tourism Organization offers helpful background on Japan’s traditional crafts.
Why HONEY J Promoted the Kintsugi Experience in Kyoto
From September 1 to 30, 2025, HONEY J ran a paid advertising campaign to share this authentic cultural experience with international travelers. The goal was to let more people discover the beauty, history, and story behind Kintsugi — and give them a hands-on opportunity to experience the Kintsugi workshop themselves.
The Cultural Impact of the Campaign
Thanks to the campaign, the Kintsugi experience reached a wider audience across different countries and nationalities. More travelers learned about this traditional Japanese craftsmanship, appreciating its philosophy and cultural value while creating their own unique pieces.
Looking Ahead: Join Our Kintsugi Experience in Kyoto
We look forward to welcoming more travelers to try this authentic Kintsugi experience in Kyoto and discover the beauty in imperfection firsthand. Be part of this unforgettable cultural journey.
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